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Whose Brand Are You Promoting? Jesus or a Church
With my minimal web design knowledge, I've helped a few small businesses and one church with their design. During the course of discussion and revision, it occured to me that I don't really believe in promoting church brands.
I finished the project and I'm proud of my work, because I gave the church new functionalities and opportunities to reach people. That's what matters.
Would I ever do another ministry / chuch website again? Hard to say. Never say never.
I'm all for promoting Jesus and healing the sick and loving the downtrodden. But I don't agree that you have to market your ministry in order to be effective.
Maybe I'm a purist. I know I'm an idealist. But idealism is a valuable commodity in a world of compromise. If we're ever to see God's Kingdom come on earth, it will be at the expense of our own.